Now there's a clever way to promote Firefox adoption... The world is filled with Football (i.e., Soccer) fans. So Google and Nike have created a community website called Joga.com dedicated to Football. But this website has a twist.

Joga works with IE somewhat. IE users can chat and do some things. More interestingly, IE users are presented with "What if your browser became obsessed with Football" advertising.

The advertisements take you to page with a screenshot of Joga Companion which only works with Firefox. Joga Companion feeds scoring and "goal alerts" in realtime for the team(s) you are monitoring. You get little popup alerts in the usual Firefox popup fashion. And there's also a video feed system built-in that allows you to watch clips of the action. It themes Firefox according to the flag of the country you are currently monitoring.



Boring old Internet Explorer at Joga.com



New Firefox Hotness at Joga.com

Labels: web development